BCA’s Tim Reed invests in Smart Ease

  • By Zilla Efrat

Business Council of Australia president, Tim Reed, has joined fintech Smart Ease as an investor and will chair the company’s advisory board.

Smart Ease provides a full suite of payment solutions to secure energy-efficiency and smart technologies for businesses and organisations. Its digital platform approves funding applications in minutes and is used by dozens of channel partners, including major retailers Origin, Energy Australia and AGL.

To date, Smart Ease has funded over $250 million in transactions in Australia and New Zealand, and  plans to grow that to over $1 billion in transactions over the next five years.

Reed is managing director of private equity firm Potentia, an Australian private equity firm that invests in and grows local software businesses, and was CEO of MYOB from 2003 to 2019. He has been a non-Executive Director of Transurban since 2020.

He says he was drawn to the Smart Ease business by the problems it solves.

“I like a technology business that helps companies achieve better outcomes, and the economics for the Smart Ease solution are compelling,” he says.

“Smart Ease is well placed to help businesses accelerate their decarbonisation programs. Even just accounting for battery and solar, the required investment will be in the billions.”

Reed believes Smart Ease is poised to ride a wave of growth as organisations contend with rising energy costs and start to plan their transition towards net-zero emissions.

Smart Ease co-founder CEO Guy Olian says Smart Ease has found strong and growing demand for its fintech solution. “Globally, we’re in the early stages of an enormous investment phase in moving towards more sustainable technologies,” he says.

“Smart Ease is focused on helping organisations decarbonise and digitise their operations. We have established strong links with key players in the energy and smart-technology market and we’re ready to grow the business.”