ABA launches a campaign to raise awareness of scams

  • By Zilla Efrat

With banks reporting a noticeable increase in scam activity since the start COVID-19, the Australian Banking Association (ABA) has launched a new campaign to raise awareness of the threat.

The ABA says $851 million was lost to phone call, text and email scams in Australia last year. In the year to July, 84,000 scam calls were reported to Scam Watch, which is an increase of 145 per cent on the same period from the previous year’s total of 34,000.

New data from the ABA reveals 37 per cent of Australians have lost money or know of a close friend or family member who has lost money to a scam. Incredibly, 34 per cent of Australians know someone who has lost more than $150,000.

Of concern, too, is that 66 per cent of Australians fend off a scam attempt every week and 29 per cent of Australians report fending off a scam attempt every day.

“Banks have made large investments and employed more people to help detect and disrupt scams in real-time, 24 hours a day,” says ABA CEO Anna Bligh.

ABA’s campaign will be seen across radio and digital channels and will run until the end of October.

The radio advertisement has been translated into five languages and will play across multicultural media to communicate essential messages to everyone in the community.