Afterpay extended to in-person sellers

  • By Zilla Efrat

Three months after first bringing Afterpay into its ecosystem, Square has started offering buy now, pay later (BNPL) functionality to the millions of in-person sellers who use its point-of-sale software in the United States and Australia.

To use Afterpay in-person, buyers simply tap to pay using a mobile wallet loaded with their virtual Afterpay card and pay over four interest-free instalments. Square sellers receive their full earnings from each sale immediately.

Square and Afterpay expect sellers to benefit from this move. During its beta period, they say average order value for in-person Afterpay purchases more than doubled in Australia. Plus, US orders were, on average, 50 per cent higher.

To further sales growth, Square sellers will be discoverable in Afterpay’s Shop Directory, a marketplace available both online and from the Afterpay app that showcases sellers offering Afterpay.

Shop Directory supplies hundreds of millions of leads a year to sellers and gives buyers the ability to search for Square sellers near them.

“Adding Afterpay to Square’s in-person commerce software furthers our goal to give all sellers omnichannel tools that unlock new growth opportunities for them,” says Alyssa Henry, head of Square.

“Omnichannel isn’t just about selling across multiple channels, it’s about meeting your consumers’ shopping habits, whatever and wherever they are.

“Afterpay adds an omnichannel tool to our ecosystem that our sellers haven’t typically had access to. For sellers of all sizes, Afterpay has proven to be more than just a new payment method; rather it serves as an omnichannel commerce solution that can offer meaningful value and growth to sellers.”

Square sellers that enable Afterpay can access BNPL at promotional rates until September 10.

Automatic enablement will roll out to eligible Square sellers over the following weeks.