Beem It launches SME awareness campaign

  • By Christine St Anne

Beem It has kicked off a campaign to boost the awareness of small businesses and encourage greater buy-in from potential customers.

The strategy is also part of an effort to support Australian small businesses that have been affected by the COVID-19 outbreak.

In fact, the payments app noticed that several small businesses starting to use the Beem It app to pivot to a cashless solution in the current climate.

RFi Group data suggests that 35 per cent of SMEs are very open to changing the way they make and receive payments versus only 7 per cent who are not at all open.

Beem It head of operations Jason Backhouse, said the initiative was launched in response to a noticeable shift in the Beem It small businesses community encouraging their customers to pay via the app.

In fact, the mobile payments app plans to expand into the B2B market with a merchant service following solid buy-in from its consumers.

“We can see how difficult it is for many small businesses to survive this challenging period of social distancing,” Backhouse said.

“In order to encourage people to shop, eat or purchase locally we thought the best way we could help is to talk about these incredible businesses and how they are adapting.”

Other campaigns have also aimed increase the awareness of small businesses. The branded #BeemItShoutout campaign will see Beem It ‘shouting out’ local micro, small and startup businesses over the next few weeks via social media and additional owned channels, to assist with driving Australian customers to their pages and businesses.

To start off the campaign, Beem It has asked their staff to nominate a local entrepreneur deserving of a shoutout and are now also encouraging anyone to get involved by simply messaging them via their Instagram account.

“It’s a tough time for everyone and we want to do the best we can to help promote Australian small businesses and give them the support they need,” Backhouse said.

“Whether they are a side hustle, start-up or long-standing small business, we’re looking forward to giving back to these Australians that need our help.”