eftpos brings QR into the payments arena

  • By Zilla Efrat

eftpos has partnered up with well-known businesses to support the rollout of its new QR payments platform, eQR, before Christmas.

Its partners include CBA, NAB, Coles, Woolworths, as well as fintech partners like Azupay, Beem It and Merchant Warrior.

eftpos CEO Stephen Benton says the rollout comes at a perfect time when Australians have already become familiar with QR code technology through daily interactions with COVID-19 check-ins.

“We expect eQR will quickly become the QR equivalent of eftpos Tap& Pay on debit cards. COVID-19 has changed customer behaviour and Australians are now ready for the enhanced payment experience offered by eQR.”

Benton says eftpos’ fintech partners will also help drive innovation and onboard more Australian merchants to eQR before Christmas and beyond, in categories such as online entertainment, charities and fast food, with a pipeline of value-added features starting with payments.

eQR aims to provide Australian consumers and merchants with better, simpler, data-rich payments experiences no matter where consumers choose to shop – online, mobile or at the checkout – through added security, loyalty, offers and digital receipts.

eftpos completed the first stage of the eQR build in July 2021 and is currently in trial with several Australian merchants.