Payrix to launch the next generation products to vertical software SaaS providers

  • By Zilla Efrat

Embedded fintech company Payrix has launched in Australia, promising to introduce the next generation of payment solutions to vertical software-as-a-service (SaaS) providers in the months ahead.

The company says it will offer an exclusive local product, designed and backed by a team of over 35 payments and software experts that joined Payrix following its acquisition of IntegraPay last year.

The company, which is headquartered in Atlanta, will also make available its US products, including Payrix Pro and Payrix Premium, to the local market.

Payrix believes that these new solutions — which are entering the local market for the first time — will empower vertical SaaS clients in Australasia to unleash their platform’s full potential at any stage of their payments journey.

John De Stefani, managing director for Payrix in Australia, says it open its doors at what he describes as “a time of significant innovation and growth in both the SaaS and online payments industries that have resulted in a move away from the disparate models and multiple providers that have traditionally dominated the local market”.

It believes it will fulfil the evolving demands of today’s local SaaS vertical markets and opens the door to greater scalability and control throughout the payment lifecycle. Payrix provides deep payment integration capabilities, data unification, and more customisability and control — with a proven track record of enabling customer success.

The fully integrated payments product enables omnichannel payments from end-to-end, including payment processing (card present and card not present transactions), recurring and real-time transactions, and automated settlement, billing and reporting. It includes support for local payment types like BPay, as well as integrations with leading enterprise providers such as Salesforce and Xero.

“We’ve closely watched the local market and have seen a gap clearing for more innovative solutions that provide greater potential for flexibility, control and revenue opportunities for our clients,” says John De Stefani, managing director for Payrix in Australia.

“These introductions mean that SaaS providers — who are faced with managing multiple, limited systems or taking the long road to becoming a payment facilitator — can leverage a single integration for increasing levels of customisability and control, with a scalable model that maximises profitability and enables a seamless client experience.”