Pepper Money launches brand awareness campaign
Based on Pepper Money’s customer data and insights, the non-bank lender has launched national advertising brand campaign.
Branded as ‘Real-Life’, the campaign kicks off tomorrow and will include a national TV and major radio campaign that will run over the next three months – the campaign will also include social and outdoor advertising.
According to Pepper, the inspiration for the Real Life campaign comes from Pepper Money’s customer data and insights, which shows how real life events impact Australians’ lives and,” with the right tailored financial solutions,” Pepper is helping customers achieve positive outcomes.
Pepper Money’s CEO, Australia and New Zealand, Mario Rehayem said the non-bank’s brand had always focused on being a real and fresh alternative to the banks because of Pepper’s personal approach to borrowers’ individual situations and it was time to dial up this message.
And according to Pepper Money’s chief customer experience officer Joanne Thrift, the non-bank is simply keeping pace with the breadth of customers it now supports.
“Indeed, for many of them the nine-to-five job is a thing of the past. Increasingly, they’re having to adapt to new ways of working, being self-employed, working later in life, and working multiple jobs,” she said.
Thrift added that the campaign aims to celebrate this “wonderful diversity” and build on Pepper’s 20 successful years to position the brand as meeting the rapidly-evolving needs of those Aussie mortgage borrowers.
Pepper Money’s Joanne Thrift will be speaking at RFi Group Mortgage Innovation Summit this week.