RFi Group is pleased to announce the appointment of Eleena Broadfoot as Chief Financial Officer. With over 20 years’ experience leading the financials for tech focused companies such as Funding Circle, Ubio and Trainline, Eleena’s appointment comes at exactly the right time to contribute to RFi Group’s strategy of leveraging technology and its significant data assets.

Bringing experience in global leadership roles at iconic brands such as the Virgin Group, Diageo and Qantas, Eleena expressed her excitement in steering RFi through its next phase of growth; “I’m thrilled to be joining RFi at this exciting stage of its growth.  With its customer led focus, I believe RFi has a great opportunity to capitalise and continue to deliver valuable insights via its subscription-based model, to the financial services and related industries. 

Having worked with a number of high growth technology led companies at various stages of evolution over the last few years, I’m looking forward to working with the team to take advantage of RFi’s the step change opportunity for growth.” She said.

RFi Group’s CEO Charles Green added; “I’m delighted to welcome a CFO of Eleena’s calibre to RFi Group during this next phase of growth. We specifically sought a CFO with in-depth knowledge of fast-growth technology businesses, experience in mergers and acquisitions and proven track record in growing businesses quickly and successfully. Eleena’s position as CFO will prove immensely valuable in helping us achieve our strategic growth both on and off shore.”

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For further information about this Media Release, please contact Group Media Director, Chloé James.

Chloé James
Group Media Director
RFi Group
Direct    +1 647 255 3114
Mobile +1 437 221 4905
Email: cjames@rfigroup.com