25 March 2019:

United Overseas Bank (UOB) has revamped its iconic Lady's Card rewards programme in line with the changing priorities of women as revealed in an analysis of their credit card spend over the last five years.

MCI panel research (online panel ; field work period Q3-Q4 2017) and RFI research (online and face to face interview).

 

Read the full article here: https://www.asiaone.com/business/uob-aims-to-more-than-double-its-ladys-card-membership-in-the-next-five-years-by-giving