Thought Leader Reports
RFi Group works with organisations that operate directly in the financial services industry or that are targeting the financial services industry on thought leadership initiatives. These organisations are typical looking to engage stakeholder groups including Government, Industry, Media and Customers.
RFi Group partners with these organisations by providing data and insight that can then be leveraged for promotional purposes. By creating unique content that cuts to the heart of important issues, RFi Group enables these organisations to increase their exposure to their target audience.
The thought leadership content is typically promoted via the following channels, all of which are areas that RFi Group provides support to:
- Client events such as thought leadership breakfasts and roundtable discussions
- Press releases and media events
- Published reports and white papers
Visa- RFi Group Payments Report
In 2015 and 2016 RFi was commissioned to conduct research and write an engaging report for Visa to drive demand and thought leadership in the Australian market. Unpicking key trends and leading edge opportunities in payments at a market and issuer level, this report is used by Visa for direct client engagement and a broad business PR campaign.
Genworth LMI Thought Leadership Reports:
Over the last 10 years, RFi has been producing thought leadership content for Genworth in Australia and around the world in the form of reports entitled:
- Home Grown (based on surveys of lenders, brokers and consumers)
- Streets Ahead (based on consumer surveys of home ownership and affordability)
- International Mortgage Trends (based on consumers surveys across six international mortgage markets)
Together the reports cover the mortage broker, consumer and international mortgage markets with a focus on sentiment and attitudes towards to the economy, personal finances, mortgage insurance and property. These reports have been used by Genworth to engage government, mortgage lenders and broking industry participants, through PR and thought leadership events.
American Express: The economy of shopping small: Custom counts report
In 2016 RFi Group was the research partner for the Shop Small campaign. Shop Small is a nationwide movement, founded by American Express, that brings together support from the business community, governments and consumers to support small businesses. In support of the campaign RFi conducted quantitative research among both consumers and small businesses, as well qualitative research among small businesses. RFi’s research sought to highlight the important contribution made by small businesses to local communities and the people that live in them.
Rabobank Financial Health Barometer
For the last five years RFi has been producing Rabobank’s Financial Health Barometer, which delves into the motivations and behaviours of the nation’s consumers with regard to saving, spending and borrowing. Rabobank uses the output to fill its annual PR calendar and regularly pushes stories out to the media around key dates – Christmas, Valentine’s Day, Easter etc.
Telstra Millennials Report
RFi feeds data into Telstra’s internationally focused Millennials report, providing data on Millennials across eight markets - Australia, China, Hong Kong, Indonesia, New Zealand, Singapore, the UK and the US. The report is used by Telstra for thought leadership in the Australian market and also as a means of increasing brand awareness and engagement outside of its home market.