4 Reasons Why The Home Equity Lending Market Vanished

Here are four reasons consumers are eschewing these once popular — and highly profitable — lending options.
Original article appeared in The Financial Brand
Opinion Poll
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Costs of fees and charges
42%
58 votes
Competitiveness of interest rates
40%
55 votes
Convenience of branches and ATMs
16%
22 votes
Brand recognition
3%
4 votes
Total votes
139
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