Asia: HSBC Singapore launches Jade membership programme for high net worth depositors

HSBC Singapore has rolled out HSBC Jade, a new membership programme aimed at providing concierge and personalised investment advisory services to its high net worth (HNW) depositors.

The investment solutions are offered to depositors with investments and cash worth at least SGD1.2 million with HSBC. These customers will be assigned a dedicated relationship manager and access to on-demand customised financial updates through an investment and insurance specialist team.

HNW clients will also enjoy exclusive access to luxury lifestyle benefits through the bank’s Jade Concierge Service, a partnership with concierge provider, Ten Lifestyle Group. Even when looking at the affluent segment in Singapore a high level of customer service and associated benefits are key for the affluent in advocating their banks to others.

HSBC Singapore’s Head of Customer Value Management, Matthias Dekan highlights the bank’s efforts to provide a higher level of service to its customers by saying, “Whether they use the concierge service through their desktop computer, mobile, tablet or phone, they will have 24/7 access to the best experiences that the world has to offer”.

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