Asia: OCBC Singapore rolls out facial recognition technology for its premier customers

To improve the speed of service and meet overall demand among the affluent, Singapore’s OCBC bank is collaborating with NEC, Japanese technology firm in piloting a biometric technology through facial recognition.

The technology will be able to identify OCBC Premier Banking customer in real-time the moment a customer approaches the dedicated desk without the need for the customer to look at a camera.

This facial recognition technology allows the relationship manager to access the customer’s records, retrieve the last conversation the customer had with the bank, and greet the customer by name.

The technology will also be able to track the number of visits, purposes, satisfaction, and patterns regarding the customer’s visit to the branch.

OCBC has started implementing this technology in December at its Holland Village branch, marking the first bank in Singapore to offer such technology.

The bank is currently exploring the possibility to extend the technology beyond just customer service.

According to RFi Group data, OCBC Premier is one of the most popular banks among the wealthy in Singapore. Around one in five affluent customers in the market have the relationship with the OCBC Premier as their main bank.

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