Asia: Samsung Pay launches in Malaysia

Maybank Malaysia recently introduced Samsung Pay into its service, allowing both credit card and debit card holders to use the most recent contactless payment system in Malaysia. This service currently available for Maybank VISA cardholders only and will be having a three-week test during the initial phase. RFi Group data from 16H1 Retail Banking Council indicates that Maybank holds a market share of 31%, making it the most popular main bank in Malaysia. Samsung would be able to leverage on Maybank’s market position to integrate Samsung Pay on a national level in the country.

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