American Express (AMEX) celebrated Vivid Sydney 2017 by rewarding all of its credit cardholders. All AMEX cardholders were given access to exclusive offers in Sydney between the 26th of May and the 23rd of June. Offers included cashback on all transactions which were made through partnered retailers including David Jones, Mimco, Country Road, Witchery, Trenery and Rebel. AMEX also partnered with Dimmi, a website which allows users to book restaurants during this period. The limited offer enabled any AMEX cardholders to earn $20 credit if they spent $50 or more at the restaurant using their AMEX card when they made the restaurant reservation through Dimmi.
RFi Group data shows that since the announcement of changes to the FSI regulations the proportion of credit cardholders intending to take out an AMEX proprietary card has steadily increased. Among credit cardholders who are aware of the upcoming regulatory changes there was a 7% in the proportion of cardholders would apply for an AMEX proprietary card in the next 12 months. Therefore, exclusive offers, such as the ones offered at Vivid, may further help AMEX increase the proportion of credit cardholders likely to take out one of their cards.
Source: RFi Group Australian Credit Cards Council