Canada: Air Miles partners with TELUS

Air Miles and TELUS have recently partnered up and hope to help consumers acquire miles faster through a limited time offer that allows Air Miles customers to earn 100 Miles for every $100 spent on eligible accessories from TELUS.

This offering is one of many recent enhancements to the Air Miles program, which includes an expansion of airmilesshops.ca and a new line of credit cards.

According to RFi Group’s recent Canada Loyalty and Rewards Report, 82% of Canadian credit card holders are Air Miles members. Moreover, when asked how their satisfaction has changed in the past 12 months, 24% stated that they are more satisfied than 12 months ago, compared to 14% that were less satisfied.

This suggests that the recent Air Miles changes are resulting in a greater level of customer satisfaction. Air Miles believes this partnership brings two iconic Canadian brands together and allows customers to earn points nationwide.

Blair Cameron, the Air Miles President, commented, “a strong presence across the country and customer experience at the forefront of their values…we are excited to be partnering with TELUS.”

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