Canada: Canadian Tire expands loyalty program

Canadian Tire Corp. has stated that it is to expand its loyalty program offering. The move enables customers to collect or redeem Canadian Tire Money across more of their retail brands.

Starting later in the spring, Canadian Tire customers will be able to collect Canadian Tire Money at Sports Check, Mark’s Atmosphere and Gas+ locations, although they will not be able to redeem money at Gas+ stations.

The expanded program will be named Triangle; it will include loyalty money and two new Mastercards, which will be issued as part of the new program.

Purchases made via the branded Mastercards will earn customers additional loyalty money, with customers also able to collect loyalty money via an app or a loyalty card.

Susan O’Brien, Chief Marketing Officer at Canadian Tire noted it was the right time for a change and also commented, “We’ve got wonderful competition out there that’s making us think through new ways to connect our customers better and give them back the value that they want”.

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