At the Google I/O 2017, an annual developer festival which brings the Google developer community up to speed with the company’s product plans and targets for the coming year, confirmed its vision to bring Android Pay to Canada within the next few months.
The proportion of mobile wallet users has increased over the last 6 months, from 10% at the end of 2016 to 13% in early 2017, suggesting Google is entering a rapidly growing market.
According to RFi Group Canada Payments Council, the proportion of mobile wallet users has increased over the last 6 months, from 10% at the end of 2016 to 13% in early 2017, suggesting Google is entering a rapidly growing market. However, Google may face strong competition from Apple, who has already captured 33% of mobile wallet users through Apple Pay.
As well as the Android Pay update, Google also announced new features that it will soon offer.
One of these new features that will soon be available, is the ability to add loyalty cards into Android Pay. Provided the retailer has its loyalty cards enabled on Android Pay, customers will receive a notification when making a purchase at the supporting retailer asking whether they wish to add the loyalty card and once accepted, consumers can begin collecting points.
In addition, separate from Android Pay, the availability of Google Payment API will allow consumers to save credit or debit card details on their Google account, permitting in-app payments. This service will also be available on any iOS devices and can be used worldwide.
Another new feature will see Google’s virtual assistant linked to peer-to-peer payments. Consumers will be able to speak to Google Assistant and request to send a payment to a friend through their card details connected to the phone.
While all these new features will soon be available in Canada, an official release date is yet to be announced.