Canada: Mastercard partners with StartUp Canada

Startup Canada, a network of entrepreneurs aiming to help the Canadian economy develop into one that is friendly towards entrepreneurial success, has announced that it will collaborate with Mastercard by integrating Mastercard’s innovation and payment technology expertise into the group.

Mastercard is sponsoring Startup Canada’s #StartupGov initiative which aims to help innovators and politicians collaborate. It will also provide training and guidance through the Startup Foundation’s Finance Bootcamp program. Mastercard will contribute to this program by educating entrepreneurs attending the Bootcamps on financial literacy, transactions, payments, and fraud.

Victoria Lennox, CEO and cofounder of Startup Canada said in a statement: “As more and more companies contribute to the exchange of ideas between the private sector and Canada’s startup community, we can encourage greater innovation and small business success. Mastercard has shown commitment to this goal, and we are proud to partner on initiatives that will have substantial, meaningful impact on Canada’s entrepreneurship community.”

85% of SME operators seek advice about managing their business, suggesting that SMEs are likely to react positively to the opportunity to approach Startup Canada for assistance.

According to RFi Group research, 85% of SME operators seek advice about managing their business, suggesting that SMEs are likely to react positively to the opportunity to approach Startup Canada for assistance. The partnership may help Mastercard to strengthen its relationship with small businesses by involving itself in this program.


Source: RFi Group Canada SME Banking Council 2016 H2

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