Epay embarks on strategic partnership with Alipay

Australia’s largest prepaid distributor epay on Wednesday announced a strategic partnership with Alipay, China’s largest mobile payments solution provider.

The partnership allows any Chinese tourist, student or holder of an Alipay mobile wallet account, to pay by Alipay at thousands of epay locations across the country.

In addition to this, epay and Alipay have entered a marketing cooperation agreement allowing epay retail partners to run targeted location based promotional campaigns directly to Alipay wallet users.

Alipay is China’s leading third-party online payment solution with millions of individuals and businesses using its services to make and receive payments.

With over 1.2 million Chinese tourists visiting Australia every year - a figure that is growing at over 22 per cent annually - this partnership presents epay retailers with an opportunity to drive targeted marketing campaigns directly to Chinese students and tourists.

Chinese tourists are estimated to spend $8.9 billion in Australia this year and this is forecast to grow to $20 billion by 20202.

“We are absolutely delighted to partner with Alipay in the Australian market. epay Australia brings a depth of technical experience, a flexible retail technology platform, financial strength and high profile retail relationships within easy reach of the Alipay user,” said Matthew Blayney, country manager of epay Australia.

“Coupled with the Marketing Cooperation Agreement, epay retailers will stand to significantly benefit from the direct targeted access to the Alipay user driving increased footfall to their stores and higher overall sales.”  

The “Pay by Alipay” Alternative Payment Solution is now available across the entire epay retail technology platform, including online retailers, delivering retailers instant authorisation and confirmation of all Alipay payment requests, along with full financial settlement and reconciliation.

Additionally, the Marketing Cooperation Agreement will allow epay retailers the opportunity to build their own deals and offers to attract users as well as use location services to bring customers to their stores.

“Our aim is to enable Chinese visitors to Australia to be able to pay with Alipay because it is a payment method they use in China,” said George Lawson, country manager Alipay.

“It is safe, easy and convenient and provides the ability to drive new business to merchants in Australia. We are incredibly excited to be partnering with epay to enable Alipay payments with high profile merchants in Australia.”

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