How Personalization Strategies Can Backfire on Financial Marketers

No strategy, poor execution and even 'algorithmic hacking' can doom banking efforts to personalize marketing via artificial intelligence.

The post How Personalization Strategies Can Backfire on Financial Marketers appeared first on The Financial Brand.

Original article appeared in The Financial Brand
Upcoming Events
26
Feb
20
New Zealand Banking Innovation Awards
Auckland, Auckland, New Zealand
26
Feb
20
Australian Mortgage Innovation Summit 2020
The Rocks, NSW, Australia
26
Feb
20
Australian Lending Awards 2020
The Rocks, NSW, Australia
See all upcoming events
map4
Subscribe to receive insights delivered straight to your inbox
Latest news, unbiased expert analysis and insights across banking and finance