RFi Group’s China SME Banking Subscription or Report looks into understanding the behaviours, attitudes and key trends of sme businesses across China and the sme business banking teams who service them.
The report provides financial institutions with unique data driven global insights into the impact of these trends and how to most effectively design strategies to meet their customers’ needs over the next 12-24 months.
This is a must-read, essential and unique report for all financial service professionals working in the sme business banking sector in China.
The RFi Group Small Medium Enterprise (SME) Report - China 2020, provides a complete primary-research-based picture of the SME Banking market. This study examines the viewpoint of SMEs to understand the SME banking environment and the factors that influence choice and behaviour. The report also offers a comprehensive coverage on multiple product types such as business operating/transaction accounts, borrowing products and business credit cards focusing on satisfaction and drivers of satisfaction for providers to improve their offering to cater to the changing needs of SMEs.
Looking at key drivers of choice for domestic and international banking relationship, product satisfaction and their drivers of satisfaction. This report provides a view into SMEs considerations when choosing a bank and helps financial institutions to understand some specific areas to drive product satisfaction. It also looks at overall channel satisfaction among SMEs with a deeper focus on internet banking. Methodology: This report is based on 360 online interviews with key decision makers in SMEs / All information has been anonymized / The survey is nationally representative, and quotas were applied to ensure respondents are representative of the population by industry and region / To qualify as "banked", respondents must hold a minimum of one banking product with a financial institution in their local market.
Data Delivery: On purchase - Executive Summary (PDF). Within 72hrs of purchase, RFi Group will deliver Full Report (PDF) to the customer.
Subscription: This can be purchased as a Bi-annual subscription delivered twice a year, or a One-Off report.
Pricing: 39950USD (subscription) or 24950USD (one off)
Market Availability: Markets are available on request to RFi Group
About RFi Group:
RFi Group is a global data-driven insights provider exclusively focused on financial services. We specialise in data and information gathering, customer-based insight generation and business decision support for the world’s leading financial service providers, as well as challengers, disruptive market participants and companies aligned to the FS sector.
We combine global intelligence and local knowledge to provide insightful, valuable and actionable recommendations, with a core focus on the provision of exceptional client service.
Covering 48 key global markets, with regional offices in Toronto, London, Singapore and Sydney RFi Group consistently provides clients with tailored advice and insights relevant to their specific market and business needs.