The UAE: First Abu Dhabi Bank prepares next stage of brand roll-out

First Abu Dhabi Bank (FAB) is preparing the next stage of its brand roll-out, with the institution confirming it will start to install new FAB signage across its First Gulf Bank and National Bank of Abu Dhabi branches in the second half of 2017.

Abdul Hamid Saeed, group chief executive officer of FAB, commenting on the brand roll-out said that ‘whilst we prepare to launch the next phase of our brand roll-out and continue to visually bring our new brand identity to life, we view this as a very exciting time which represents the transformational new chapter that is unfolding for the bank and for our stakeholders, as we grow stronger, together’.

The bank was formed by the merger of National Bank of Abu Dhabi and First Gulf Bank in April this year. The new entity boasts total assets of Dh625 billion, making it the largest bank by assets in the UAE. According to RFi Group data, FAB is the third largest retail banking provider in the market, after Emirates NBD and ADCB, with 20% of UAE banked consumers using the bank and 12% considering it to be their main bank.

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