UK: Co-op to trial ‘scan and go’ technology

Supermarket Co-op has announced that it has partnered with Mastercard to trial ‘scan and go’ technology in stores. 

The new tool works via an app which allows consumers to scan shopping products with their phone while they shop. Once they finish shopping, the customer can ‘check out’ and pay using their payment details stored on their phone using Mastercard Masterpass.

Scan and go’ technology is expected to decrease the time consumers spend queuing in supermarkets, with Elliot Goldenberg, Head of Digital Payments at Mastercard UK, saying that it will offer consumers an increasingly ‘frictionless’ buying experience.

With RFi Group data showing that 1 in 10 consumers consider the payment speed the most important factor when they choose a payment method in store, this new technology could prove popular with consumers looking to complete their supermarket shopping as quickly as possible.

The app will also link to the users' Co-op Membership account which will allow them to track savings they make shopping at Co-op and see what Co-op has donated to charity.

The Co-op is the first UK supermarket to trail ‘scan and go’ technology across its entire product range, with the initial trials to take place in the retailer’s support centre in Manchester ahead of a wider roll out later this year.

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