Our segmentation techniques help our clients identify unique customer segments that can be targeted or developed. These include psychographic, behavioural, and needs-based segmentation. The specific segmenting technique will vary but can include Discriminant analysis, factor analysis, cluster analysis, conjoint based cluster analysis, and CHAID.
We offer our clients conjoint analysis, which is a powerful market research technique that measures how people make decisions based on certain features of a product or service. It decodes their purchasing behaviours helping you predict how your product or service will perform in the market.